What is Web Advertising?
Simply put, when you pay someone to put your content on their website.
Your content could be:
a link, a banner, a video, an article, a logo
and more than likely any form of ad you place on someone else’s website will have a link back to your website.
There are several reasons you may want to pay to advertise your site. I guess the main reason is to get brand recognition and also to drive traffic to your website.
Other websites may have an audience that is similar to your audience but not really competing with your site. In this instance it might be a good idea to pay someone to advertise your website.
Another great example that relates to us is the community site.
When you have a site that is built around a community, city or small town, it can bring in many people from that community.
Local businesses would benefit from advertising on these types of sites.